Tuesday 13 August 2019

Top 8 SEO Trends That Will Lead Digital Marketing In 2019


The advent of smartphones has now increased Internet users to a great extent. At the same time, it has increased the number of online businesses approaching maximum customers for increased sales and returns of the investment through the digital marketing process. Search engine optimization is one of the best ways to market a business among millions of Internet users and take advantages.


When it comes to online presence, SEO leads to success for businesses of all sizes and industries. Businesses hire SEO expert consultant services to get to the top of Google, more clicks, more traffic to their site, more clicks, and more sales. If you are looking to advance your SEO strategies, you must follow these key trends of SEO to reap more and more benefits. 

1. Content Will Be Ruling SEO Domain Significantly:

To reap the maximum benefits of SEO, you will need to focus on creating more authentic, detailed, original, informative, and engaging content to appeal readers and make them go to the bottom of the material.

If you are creating blogs, articles, press releases, or website content just for the sake of maintaining the content part, you are doing it all wrong. Google will prioritize high-quality and valuable content to rank a website among the top searches. When it’s about content, 500 words are not enough to make things go as you want. Long, helpful, and attractive content will be the role model. Well-formed and remarkable content will fasten your process of achieving competitive results.

2. Increase Your Searches Through Voice:

Google has decided to advance the search process by launching its new hunt technique known as voice search. It has made searching easier than ever. A user doesn’t need to type long questions to get suggestions in return.

Voice search has taken over the search processes and helped millions of people to save their time considerably. If reports are to be believed more than 70% of Indians search through the voice and not by typing specific keywords.

This voice recognition technology has done wonders to simplify the needs of Google users. Got some clues? Work on it! Identify the trends of voice search and implement them on your SEO strategies.

3. Create Your Business Authentication Through Google My Business:

Today, the market is packed with plenty of fake marketing firms, so it’s important for you to take a safe step. Ensure people about trustworthiness by sharing your contact details on the website or listing your business on Google My Business. Clients hire SEO expert consultant services provider to create local and global business listings on various search engines.

Make searching for your business easy and hassle-free for users. No matter whether you are a startup or small size firm or a big enterprise, you would need to win the trust of your customers by sharing factual details about your location, business, services/products, and more. It’s a free tool which attracts visitors and gets you more queries to work on.

4. Video Marketing is a New Trend:

A video has a similar story to tell but in a creative and a quite different way. People like spending more time watching videos than reading long information. You would be surprised knowing that about 60% of total traffic comes from videos uploaded on different platforms.

Creative, engaging, interesting, and at the same time, informative videos appeal to users in a great way. You have so much more to focus. The entire digital search system has changed the face of online marketing. 2019 familiarize you with various new updates to make your videos more competitive for reaching the right target audience easily. Follow the trend to let success follow you.

5. Make Image Optimization a Crucial Part of SEO:

Like video and voice search, image optimization too makes a significant part to take your SEO practices in the right direction. SEO professionals focus on creative, highly valuable, likable, revealing, and attractive images for the optimization process.

Creating unique page-relevant images, using high-quality content, maximizing accessibility, small image size, and right color combination are the factors that alone deliver the information. When you hire SEO expert consultant services, you get several benefits as they are trained professionals in optimizing website, images, and content.    

6. Strengthen Your Social Media Presence:

Social media is everywhere and so the users are. You can take advantage of a great social presence and reach out to maximum individuals through social media channels like Facebook, Twitter, Instagram, Pinterest, Google+, Tumblr, and many others. These platforms provide various features of being more interactive, creative, and social to form a network of people looking for a business like you have.

Share real-time information and experience by going live on Facebook or YouTube in order to enhance viewers’ interest in your services.  

7. AI Assistants and Chabot Will Help You:

You would not like to miss customers when you are not working on the website or you are not online on social media channels during the off hours. That’s where the role of AI assistants and Chabot come in to help you do business when you are not available. These technologies include their own speaking or text patterns to help users without manual assistance.   

They make your business online for 24*7 and carry sales opportunities at any time from anywhere. However, you would need to make sure that your prospects receive quick and responsive details on their queries. The technology when combines with SEO, it gets you the power of automated marketing.

8. Stay Connected With Forums and Communities:

SEO is no longer limited to a fixed pattern of optimizing a specific set of keywords on search engine through content submission or other conventional activities. It’s about being interactive as much as possible.

Forums and communities will help companies to take advantage of conversation-driven SEO activities. So, interact with people, know their issues, share the solutions, and discuss to create an identity among users of these networks. People will get to know about you, your brand, and your services or products.

Implementing these key trends to your SEO marketing will help you shorten the gap between your business and success. Hire SEO expert consultant services to promote your business and get higher visibility among your targeted customers. Good luck!  

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